New Expressions of Flavor

A call for customers to dream up their perfect beverage, this Starbucks Winter campaign was designed to highlight new beverages and personalization features through layers of expressive visuals and a whimsical tone of voice. This three part campaign featured custom illustrations for each phase that layered over handcrafted beverages and monochromatic environments.

Creative team: Kristine San Mateo, Andy Brawner, Matt Peloza, Jordan Kay, Sara DeAraujo
Role: Art direction, Design