Verismo V

The Verismo V is a multi-functional brewing system that features Swiss-engineered, dual-pressure technology designed to brew your favorite Starbucks coffee at home. When tasked with the relaunch of Starbucks’ new generation of at home coffee brewers our team went all in to ensure a seamless omni-channel experience. Our small but mighty creative team led the branding and art direction for the launch of the Verismo V (and everything in-between from naming, button icons, the unboxing experience and in-store sampling events).

Creative team: Sara DeAraujo, Stephanie Vandenack, Francesca Merlini, Toki Wolf
Role: Art direction, Design