Amazon Fresh Stores

In 2020, Amazon launched its first ever 35,000 sqft brick and mortar grocery store in Woodland Hills, California, followed by over 30 Amazon Fresh store openings within four years. Amazon Fresh offers three unique store formats, allowing customers to explore new innovative ways to shop for groceries with the Amazon Dash Cart and Just Walk Out technologies.

As the lead creative for store launches, my role was to partner with cross functional teams—marketing, engineering and external agencies—to scale the Amazon Fresh brand, evolve creative expression, and lead all launch marketing experiential tactics and paid media initiatives.

Creative Director: Guto Andrade
Creative Team: Courtney Funk, Andrea Stadelman, Stephanie Vandenack, Ellis Yu, Justin Laskey, Ryan Hall, Jimena Lopez, Courtney Sterkel, Dan Owens
Agency: Confidant